The Ukrainian Sense Foundation is a non-profit organization dedicated to promoting cultural awareness, education, and social welfare in Ukraine.

Their mission is to support and empower communities through various initiatives, such as cultural preservation projects, educational programs, and humanitarian aid. The foundation aims to foster a sense of unity and pride among Ukrainians, both locally and globally.

Identity
To effectively represent the Ukrainian Sense Foundation's mission and values, I developed a comprehensive brand identity. Key elements include:
Logo Design: A distinctive and meaningful logo that incorporates cultural symbols and modern design elements. The logo reflects the foundation’s commitment to preserving Ukrainian heritage while looking towards the future..

Color Palette: A harmonious color scheme inspired by the Ukrainian flag and traditional motifs, evoking a sense of national pride and unity.
Typography: Elegant and readable fonts that convey professionalism and approachability, suitable for both digital and print media.
This cohesive brand identity ensures that the foundation's message is clear and impactful across all platforms

UI/UX Design
Creating an intuitive and engaging website was crucial for the Ukrainian Sense Foundation to effectively communicate their mission and attract support. The process involved:
User Research: Understanding the needs and preferences of the foundation’s target audience, including donors, volunteers, and beneficiaries.
Wireframing and Prototyping: Developing wireframes and interactive prototypes to map out the user journey and ensure a seamless experience.
Visual Design: Crafting a visually appealing design that aligns with the foundation’s brand identity. Key features include:
Homepage: A welcoming and informative homepage that highlights the foundation’s mission, latest news, and key initiatives.
Donation Page: A user-friendly donation page with clear calls to action, making it easy for visitors to contribute.
Program Pages: Detailed pages for each of the foundation’s programs, providing comprehensive information and success stories.
The final design is responsive and accessible, ensuring optimal performance across all devices and enabling the foundation to reach a wider audience.

Brand Book
To maintain consistency in all branding and communication efforts, I created a detailed brand book for the Ukrainian Sense Foundation. This document includes:
Brand Guidelines: Comprehensive instructions on logo usage, color codes, typography, and visual elements.

Tone of Voice: Guidelines for maintaining a consistent and authentic voice in all written communications, from social media posts to official reports.
Application Examples: Visual examples of the brand applied across various materials, including website pages, social media graphics, and printed collateral.
The brand book serves as a valuable resource for the foundation, ensuring that their brand remains coherent and professional as they grow and evolve.

Conclusion
Working with the Ukrainian Sense Foundation allowed me to leverage my expertise in branding and web design to create a cohesive and impactful identity. By focusing on both visual aesthetics and user experience, I helped the foundation establish a strong and engaging online presence that supports their mission and attracts support from around the world.