Loza Studio is an innovative IT company aiming to expand its presence on the international market. Their main goal was to create a modern website that not only sells the studio’s services but also presents its approach and values to potential clients.
With a future focus on expansion into the American market, the website needed to blend creativity and functionality seamlessly.
Solution & Process
The process began with an in-depth analysis of competitors and their branding. We discovered that most companies focused only on basic branding elements and standard website structures. Our task was clear: create something unique that would stand out in the market.
We started by developing the branding, based on the company name — “Loza,” which means “vine” in Latin. This inspired the concept to symbolize growth and the ambition for new heights. The logo, designed as a planet embraced by a vine, represented continuous movement and development.
The color scheme combined two states of the vine: green — representing the young start, and pink — symbolizing the mature, fruitful branch.
The website became a multi-page platform containing over 200 pages. This allowed us to incorporate a wide range of SEO keywords, boosting organic traffic significantly.
In addition to sections about the company, history, and services, we integrated pages about project creation processes and the technologies Loza Studio uses.
Results & Impact
The website we created became a powerful tool for Loza Studio. Thanks to a well-thought-out SEO strategy and optimization, the company saw a significant increase in organic traffic.