Peredbach is an online project focused on finding and booking a specialist in numerology and astrology
Client: Peredbach is a company that acts as an intermediary between the specialist and the client - the website is an online portal that helps users find the right specialist through smart filtering
Task: Create a digital identity and website design optimized for development on Bootstrap 5
Client Input: The company approached me during its startup phase
The website was intended to serve as the main source of lead generation, as well as a platform to present services and project information
🎯 Project Goals
The task was to design an MVP that would help test targeting hypotheses and attract the first leads. The long-term plan includes project development and further website improvements. Additionally, I created a brand book that the company uses for designing their social media and communication materials
🧠 Getting Started
I began with a client briefing and research into the company's field, as I had never previously worked with this niche. Interestingly, I discovered that Ukraine even has an official business classification (KVED) for individual entrepreneurs (FOP) in the "Spiritual Activity" category, specifically for groups 1 and 2. All specialists on the platform are officially registered entrepreneurs, which I found to be a really cool and surprising fact
🧪 Design Process
a. Identity
The client had a clear stance regarding the brand identity: it needed to avoid any associations with mysticism, skulls, dark or eerie vibes. Instead, the goal was to create a bright and uplifting identity, with light colors and references to calmness and the sun. That's how the idea of using sun rays and a yellow-gold color palette as the primary theme was born
b. Logotype
The logo consists of the company's name along with a few elements that represent the platform's main areas of expertise. The key challenge here was not to focus on just one domain - meaning, it couldn’t be just about stars or just about numbers. I created a logo that features the brand name and visual details that reflect all the fields the platform covers, ensuring a full representation of the company's diverse activities
💎 UI/UX Design
After completing the digital identity and brand book, I moved on to transferring the existing website screens into Figma for a detailed analysis. Peredbach already had a website, but it was developed by a programmer without involving a designer, meaning it was built directly on WordPress without a proper structure or logic. I analyzed the website, developed hypotheses and solutions for the pages, and created a full layout consisting of 20 website pages and 10 personal account pages. The personal account section was designed as a space where specialists and clients could manage their data and meetings
Additionally, I built a separate design system file, based on the earlier created digital identity. This allows for quick updates and easy implementation of new design elements and components across the entire project
🚀 Result
After my work, Peredbach received:
- A unique digital identity, distinct from other similar products in this field
- High-quality Figma layouts for the new website, which served as the foundation for the developer to build the updated version
- A fully functioning lead generation process launched through the new website and upgraded social media branding based on the new identity.